A division of Reality Based Group

Driving excellence in customer experience, every single day

Shoppers Critique International (SCI) helps companies deliver great customer experiences through mystery shopping, evaluations and training.

About SCI

Measure every touchpoint, then improve it

For more than 40 years, SCI has helped companies understand what their customers really experience, in store, online and on the phone.

Our evaluations feed directly into training, including virtual reality training, so your team can practice the moments that matter.

  • Video and written onsite evaluations
  • Pricing and brand reputation insight
  • Team and VR training built on real findings
A team reviewing evaluation video at their workstations
What we do

Our services

  • On-Site Mystery Shopping

    Video and written evaluations

  • Online Mystery Shopping

    Your website, app and digital journey

  • Phone Mystery Shopping

    Inbound calls and service lines

  • Social Reviews & Brand Management

    Monitor and respond to what customers say

  • Retail Pricing Evaluations

    Verify pricing and signage in the field

  • Team Training

    Coaching built on real evaluation results

  • Virtual Reality Training

    Practice real scenarios in an immersive setting

Contact

Let’s talk

SCI is part of Reality Based Group. Reach our team through the RBG contact page.